The Tourism and Leisure industry continue to grow constantly and turned out to be one of the sector most influenced by globalization and growing competition.
Tourism and Leisure activities involve marketing practices and the production of advertising and information material, such as brochures, leaflets, guidebooks and hotel directories.
While it's common to find mistakes in tourist texts, it's easy to understand the necessity of high-quality translations and cultural competences to reach an appropriate communication process with tourists.
During the past years, several surveys have shown that, even when people speak english proficiently, they are more likely to buy products with translated product information and localized interfaces. Data clearly demonstrate that consumers want to learn about a product in their own language and prefer those products that have been adapted to their cultural environment.
Whether you run a hotel, a restaurant, a travel agency or a tour operator, Lexis Translate can help you with your multilingual projects and to develop suitable strategies to improve communication with the target audience and persuade potential customer to purchase your services.