According to localization statistics most people prefer buying and interacting with their own language, while users decide to purchase online only at websites where the information is presented in their language. Over 85% of important purchases such as insurance and financial services are significantly influenced by language.
The equation is simple: can't read, won't buy! This is the reason why having a website that is able to communicate in the proper way to users that speak a different language has become increasingly important.
Website localization is not just a simple translation, but requires a deep research of the characteristics of the target market and user.
If you think that add multiple languages on your website requires complicated and expensive procedures, contact us! You will be surprised of our rates.